Experts see India’s e-commerce market at an inflection point. A recent Morgan Stanley report titled “The Next India” said Indian e-commerce would expand to $100 billion in revenue by 2020, from $2.9 billion in 2013, making it the world’s fastest-growing market...... Ant Financial, an Alibaba affiliate that invested $575 million in January for a 25 percent stake. .... Paytm has 20 million active wallet users (compared with 190 million for Ant Financial’s service Alipay, China’s largest) and aims to quintuple this by 2016. Some experts predict that mobile wallet users will overtake credit card users in India. ..... For investors in Indian e-commerce, China’s growth provides evidence that the scale is real and achievable ...... As in China, India’s smaller cities and towns lack retail infrastructure. In 5,000 cities and towns, tapping an app is the new equivalent of a visit to the mall, and it could unleash pent-up demand for the latest fashion or the newest device. ..... India resembles China of seven to 10 years ago in its broadband Internet growth, creation of digital-native marketplaces and rapid user adoption. Even ideas like online grocers, which have just started to gain a foothold in places like Silicon Valley could do well in India. ..... “So investors who won in China are playing in India. Those who missed in China, too, are playing in India. This is the land of opportunity”
The Next India
India’s new government has the strongest mandate in 30 years to deliver reforms ..... The government’s reform agenda must rein in corruption and streamline the regulatory and bureaucratic complexities of doing business so that foreign and domestic investors can feel more confident. If successful, growth in labor, capital and technology in tandem can power productivity and industrial output in ways that are simply not possible in Reform Club peers such as Japan, South Korea and China. For example, new capital can fund technologically advanced factories that can hire relatively inexpensive labor, assuring a market advantage in terms productivity, cost base and quality of product. ....... Over the next 10 years, India will contribute an additional 124 million people to the global labor pool, accounting for nearly 25% of the increase in the world’s working-age population. Economic growth that creates better-paying jobs can transform this youth demographic into a rising middle class, which will also be better educated, more aware of information technology and better able to take advantage of globalization trends.
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